1xBet Zambia 2025 Wrapped: A Year of Growth, Community Impact & Trust
A Year of Strong Local Presence and Engagement
2025 marked a dynamic and impactful year for 1xBet in Zambia, defined by active offline development, strong community involvement, and a growing focus on social responsibility. Throughout the year, the brand combined sports, culture, and education initiatives to build meaningful connections with audiences both online and offline, reinforcing its position as a trusted and recognizable name in the market.
Local Partnerships, Promotions & Community Initiatives
In 2025, 1xBet in Zambia focused on expanding its local activity through partnerships, events, and social initiatives. The brand partnered with Kabwe Warriors FC and launched an ambassador collaboration with artisе and public figure Magnate, which was officially introduced through a press conference and supported by a series of public and digital activities.
The flagship promotion of the year was the Big Match campaign, which generated strong audience interest thanks to its simple mechanics and high-value rewards.
Offline initiatives were an important part of the year. 1xBet organized match viewing events in bars, participated in major local events such as agricultural exhibitions and Oktoberfest, and hosted PlayStation tournaments at betting locations. The brand also sponsored the Drift vs Spin motorsport event.
Social Responsibility: Safety on the Road
In 2025, 1xBet continued and expanded its social impact through the Safety on the Road initiative, aimed at promoting responsible and conscious behavior on Zambia’s roads. Evolving from the Smart Driver of the Month project, the initiative reached both drivers and pedestrians through interactive quizzes, educational articles, TV and radio broadcasts, influencer involvement, and prize-based competitions, with many users engaging through the brand’s mobile platform. Special emphasis was placed on pedestrians as equal participants in road traffic, while interactive formats helped young people and road users better understand the importance of safety, infrastructure, rules, and mutual respect.
Responsible Betting: 1xBalance Campaigns
1xBet’s dedication to responsible gaming was further strengthened in 2025 through the launch of the dedicated 1xBalance website. Alongside ongoing 1xBalance social media campaigns, the platform introduced educational materials, a self-assessment test, and a responsible betting calculator designed to help users better understand and manage their betting behavior. These tools, combined with practical tips and engaging content, supported healthier betting habits from the very beginning of the user journey, including after registration. As the importance of conscious gaming continues to grow, 1xBet plans to further expand the 1xBalance initiative in 2026, reinforcing its leadership in responsible betting practices.
Social Media Engagement
Social media activity remained consistent and played an equally important role in audience engagement throughout 2025. The brand launched around 36 social media contests, providing regular promotional and informational touchpoints. As a result, 430+ winners received promo codes and prizes.
A number of contests were delivered in collaboration with partners, including approximately 4 joint campaigns with Kabwe Warriors FC, around 33 contests within the Safety on the Road initiative, and 4 collaborations with ambassador Magnate. These activities supported promotional campaigns, partner visibility, and ongoing communication across digital channels.
Official AFCON Partner: Supporting African Football
AFCON remains one of Africa’s most important sporting events, and 1xBet continues to play an active role as an official partner of CAF. Since 2019, the brand has supported over 35 major tournaments across the continent, including AFCON, CHAN, WAFCON, CAF Champions League, CAF Super Cup, and Confederation Cup. This long-term partnership highlights 1xBet’s commitment to the development of African football and its fans, while interest in football betting continues to grow around major continental competitions
Looking Ahead
As 2025 comes to a close, 1xBet Zambia reflects on a year of strong local engagement, social initiatives, and product improvements. The brand enters 2026 with a clear focus on expanding ambassador programs, scaling social responsibility projects, and further developing initiatives such as 1xBalance - continuing to build trust, relevance, and long-term value for the Zambian audience.
